But try a destination that doesn’t exist, like /gibberish, and you’re served the 404 page. Add a correct destination to the end of that url, /pricing or /login, for example, and your browser loads that specific destination. Visit Statuspage and your browser will load our main homepage. If the site’s designer designated one, a 404 error page is loaded. So the server sends your browser a 404 response code, letting them know what happened. In other words, they found your site, but not a specific page within your site. This code means the client (or, “visitor”) was able to locate the server, but not the specific destination. What is a 404 error page?Ī 404 error page is a web page designated to be displayed when a request triggers the HTTP 404 response code. That’s why we advocate putting a little extra thought into your 400- and 500-level error pages.Ī clever or engaging error page reinforces your brand message and increases visitors’ chances of staying on your site rather than clicking out altogether. Another aspect of that is making sure visitors are taken care of if they land on an old page or a dead link. We’re always praising the benefits of good strategies for downtime. When it does, a great 404 error page can turn a bad experience into a delightful one. Nobody wants their web visitors getting lost. Get stories about tech and teams in your inbox Subscribe
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